Lara Brainer-Banker | Creative Director
Stemming from a fine arts background, Lara has been able to use the principles of traditional art and apply them to contemporary design. However, she does not fit the typical artist mold when it comes to running a business. Lara delivers practical business knowledge grounded in a realistic approach on how to connect to customers. Design never comes without a clear strategy. With experience in both public relations and marketing, Lara has established the ability to creatively solve business issues. Although she has received recognition for leadership initiatives and many art awards, she takes the most pride in her resilience and persistence to provide the best possible outcome. Lara is not afraid to take risks and think critically to design the right solution. She is currently completing her Masters in Business Administration at Kelley School of Business in Entrepreneurship. She is also the Social Media & Marketing Strategist for the Herron-Morton Place Foundation and the President of MBA Women International Indy.
What will design do for your company?
Provide An Identity
Every company wants to stand out. What makes a company recognizable? A strong simple identity. From a logo to color schemes to packaging, you want your company to be unmistakably recognizable by your customers.
Companies that are well organized and efficiently run deliver consistent results at a high company standard. Design should also reflect these high standards. Without a consistent image of who the company is, the connections that form with the target audience are lost. Deciphering between brands is achieved when the customer sees one consistent image.
Present A Clear Message
Clarity is an essential tool used to emotionally connect with the target audience. The company’s message builds customer loyalty. Customers begin to resonate with that message and bond to the company’s image. You may know exactly who you are as a company, but do your customers?
We create designs to grow your business.
Brainer+Banker Design offers a unique approach combining design and business strategy along with expertise in user experience. We will not only create an aesthetically pleasing product but we will also bring business savvy to ensure that you are effective in your marketing. Our philosophy includes the principal that form follows function. We always have the end user in mind when creating a design and want the final product to be an experience that engages all of the senses. The goal is that the user is freed from a web of complicated information and allowed to enjoy the content, hardly noticing the ease of the design. Good design has the power to enhance a company’s competitive advantage to reach the next level of its business goals. We would like to partner with you to make that happen.